About Groove Life

Learn About the brand

HOW IT ALL BEGAN<br><br>Alaska and wedding rings. These two things probably don't always go together, especially to form a company, but for Groove it did.<br><br>Our founder, Peter Goodwin, needed a wedding band that was on par with his other adventure/work gear. Groove Ring was first thought of on the banks of the famous Moraine Creek in Katmai National Park.<br><br>While raising four young kids, building an adventure lodge, and running his guiding business, Peter worked nights for eight months perfecting the Groove Ring design. His focus?<br><br>Finding the best materials and developing functional designs with an unlimited warranty.<br><br>Groove Ring was kick started in December 2015 and has grown to be the industry leader for active, adventurous people needing high quality products that match their lifestyle.